Privacy Policy

Last updated: October 4, 2026

SecondDial ("we", "our", "us") is operated by Zulacart Limited, Suite A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom. Contact: [email protected].

1. What this service does

SecondDial provides missed-call text-back automation for small service businesses. When a caller dials a business number enrolled in SecondDial and the call goes unanswered, we send the caller a follow-up SMS, collect basic enquiry details, and forward a summary to the business owner.

2. Information we collect

Phone numbers — the caller's number and the business's number, provided automatically by our telecom provider when a call or message occurs.
Message content — the text of SMS/MMS messages exchanged through the service, including any photos a caller sends.
Enquiry details — information the caller voluntarily provides by replying, such as the nature of their issue, ZIP/postal code, urgency, and preferred callback time.
Call metadata — date, time, duration and disposition of calls handled by the service.
Business account details — name, email address and phone number of the business owner subscribing to SecondDial.

3. How we use information

To send the missed-call follow-up SMS and conduct the enquiry conversation.
To alert the business owner about new enquiries and their details.
To generate aggregate service reports (e.g., number of missed calls recovered).
To operate, maintain and improve the service, and to comply with legal obligations.

4. SMS program disclosures

By calling a business number enrolled in SecondDial, you consent to receive a follow-up SMS if your call goes unanswered.
Message frequency varies. Message and data rates may apply.
Reply STOP at any time to opt out of further messages; reply HELP for help.
Consent is not a condition of purchase.

5. Sharing of information

We share information only as needed to provide the service:

Telecom providers (currently Telnyx) — to send and receive calls and messages.
Business subscribers — enquiry details are forwarded to the business the caller contacted.
Legal compliance — where required by law or to protect our rights.

We do not sell personal information to third parties.

6. Data retention

Call and message records are retained for up to 24 months for service reporting and dispute resolution, then deleted or anonymized, unless a longer retention period is required by law.

7. Your rights

You may request access to, correction of, or deletion of your personal information by emailing [email protected]. We respond to requests within 30 days.

8. Children

SecondDial is a business service and is not directed at children under 13. We do not knowingly collect information from children.

9. Changes to this policy

We may update this policy from time to time. Material changes will be posted on this page with an updated revision date.

10. Contact

Questions about this policy: [email protected].